About IT Genie
35 years of IT experience. A passion for innovation. A commitment to South African businesses.
Our Story
IT Genie was born from a simple observation: South African businesses deserve better software. Not off-the-shelf solutions that almost fit, but custom-built tools designed around their unique needs.
With over 35 years in the IT industry, our founder Paul has seen technology evolve from mainframes to mobile, from waterfall to agile, from manual processes to AI-powered automation. That experience informs everything we build.
Today, IT Genie focuses on what we do best: building modern SaaS applications, integrating AI into business processes, and training the next generation of South African developers through our Workplace Bootcamp.
35+
Years Experience
100+
Projects
AI
First Approach
ZA
Based
What Drives Us
Excellence
We don't cut corners. Every line of code, every design decision, every client interaction reflects our commitment to quality.
Problem-Solving
We don't just write code. We understand your business challenges and build solutions that actually solve them.
Community
Through our Bootcamp, we're investing in South Africa's future by training the next generation of world-class developers.
Our Philosophy
How we approach every project
AI as a Thinking Partner
We use AI tools like Claude to enhance our thinking, not replace it. AI helps us explore solutions faster, but human judgment guides every decision.
Understand First, Build Second
We invest time understanding your business before writing a single line of code. The best solutions come from deep understanding, not quick assumptions.
Modern Stack, Proven Patterns
We use cutting-edge tools (Next.js, Supabase, Tailwind) built on time-tested software engineering principles.
Local Presence, Global Standards
Based in Gauteng, we understand South African business realities while delivering software that meets international quality standards.